Category Archives: Tech Biz

How Podcasting Can Improve Your Business

How Podcasting Can Improve Your Business
By Sean Paddison

The term podcasting has been floating about on the radio and in discussions with

friends, but you’re still not sure what it’s all about and if it’s relevant to your

business.

I’ll start by explaining in simplest terms what a podcast is.

A podcast is the combination of (more…)

Email marketing – best practices for unsubscribing

Email marketing – best practices for unsubscribing

What should you do when someone clicks an unsubscribe link on your newsletter or marketing communications? Do you just let them unsubscribe without any further hullabaloo or do you grovel and set up other delaying tactics in the hope you’ll keep them on your list?

Like (more…)