email marketing – les meilleures pratiques pour le désabonnement

email marketing – les meilleures pratiques pour le désabonnement

Que devez-vous faire lorsque quelqu'un clique sur un lien de désabonnement sur votre bulletin ou marketing? Ne vous laissez juste les désinscrire sans plus charivari ou ne vous rampent et mettre en place d'autres tactiques dilatoires dans l'espoir que vous les garder sur votre liste?

Like most folks, I subscribe to quite a few newsletters and such; and unsubscribe when they are no longer of any interest. I hate having to jump through hoops when unsubscribing and with my own newsletters that I send out, I ensure unsubscribing is a one-click affair.

Others take a different approachthey’ll use messages likeare you sure you want to unsubscribe?”, which I think many folks find terribly annoying.

Conseils de marketing par courriel, logiciels et commentaires logiciel de répondeur automatique
& gestionnaires de listes de diffusion

Obtenez plus de votre e-mail
commercialisation – conseils, avis
& logiciels d'essai gratuit / services.

 

Others will try and make you take a survey asking for reasons why you want to unsubscribe before letting you do so.

Aside from frustrating the user and leaving a bad impression of your company; in some countries, putting blocks up and making people jump through hoops is just plain illegal. Par exemple, the USA’s CAN-SPAM Act of 2003 states:

You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request.

Something borderline (in my opinion) is where a company has multiple communications, such as email alerts, a newsletter and general promotional material. The person wanting to unsubscribe will be taken to a screen to confirm which communication they want to be unsubscribed from and be offered other options such as changing the frequency of emails.

This is legal in the USA. The CAN-SPAM Act of 2003 states: “You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you.

I feel such a screen shouldn’t be necessary at that pointif the person has clicked the link to unsubscribe from a company’s newsletter, that’s the list they want to be removed from.

Press release tipsPress releases aren’t just for big companiessmall online businesses can benefit too! Free tips on how to write a press release, learn where to submit them and grab a free press release template.

 

The place to put all this sort of guff is *after* the person has been able to unsubscribeon the unsubscribesuccesspage. Cependant, it means being able to get your message across really quickly as once the job is done, visitors are ready to scoot.

Something else you can put on the unsubscribesuccesspage is this message:

Did you unsubscribe by accident? Click here to re-subscribe.

It might sound sillyand I thought it was the first time I saw a company use that messagebut over the years I’ve had a bunch of people email me saying they had accidentally unsubscribed from one of my newsletters and they want to be back on the list.

I’ve never quite understood how that occurs if the link that triggers the function is plainly labeledunsubscribe”, but it certainly happens and often enough that I wonder how many people make the mistake, but never follow up or resubscribe themselves.

Michael Bloch
Dompter la bête
http://www.tamingthebeast.net
Tutoriels, contenu Web, outils et logiciels.
Web Marketing, Développement Internet & Ressources de commerce électronique
____________________________

Dans un souci de transparence et de divulgation, S'il vous plaît noter que le propriétaire de la Taming Beast.net reçoit souvent des biens et services mentionnés dans les revues gratuitement, ou peuvent recevoir des paiements ou des commissions d'affiliation pour la publicité ou d'autres se rapportant aux commerçants de produits et services examinés.

informations Copyright…. Cet article est libre de reproduction, mais doit être reproduit dans son intégralité, y compris les liens & cette déclaration du droit d'auteur doit être inclus. Visite http://www.tamingthebeast.net pour le marketing Internet gratuit et des articles de développement web, didacticiels et outils! Abonnez-vous à notre ezine design de commerce électronique / web populaire!

Related Images:

Auteur: Le personnel Egg

Egg= (Technology + Internet +Open Source + Linux ) x (Nouvelles + Avis + Intelligence)

Laisser un commentaire

Votre adresse email ne sera pas publiée. les champs requis sont indiqués *