Koj yuav tsum ua li cas thaum ib tug neeg clicks ib unsubscribe txuas rau hauv koj cov ntawv xov xwm los yog li cas rau cov sib? Cas koj cia li pub unsubscribe tsis muaj ntxiv lawm hullabaloo los ua koj grovel thiab teev lwm delaying tactics hauv qhov vam cia koj mam li cia rau hauv koj daim ntawv teev?

Like folks feem ntau, Kuv subscribe heev ob peb newsletters thiab tej; thiab unsubscribe thaum lawv yuav tsis muaj kev txaus siab. Kuv ntxub coj dhia los ntawm hoops thaum unsubscribing thiab nrog kuv tus kheej newsletters uas kuv xa tawm, Kuv xyuas kom unsubscribing yog ib tug one-click yi.

Lwm tus coj ib txoj kev sib txawv – Lawv mam li siv lus li “koj paub tseeb tias koj xav unsubscribe?”, Uas kuv xav tias ntau folks nrhiav terribly annoying.

Autoresponder software & xa ntawv teev cov tswj Tau ntau los ntawm koj tus email marketing – tswv yim, rov los xyuas dua & mus sib hais software/services.

 

Lwm tus yuav sim thiab ua rau koj coj ib daim ntawv ntsuam xyuas nug seb vim li cas koj xav unsubscribe ua ntej cia koj ua li ntawd.

Aside ntawm frustrating tus neeg siv thiab tawm hauv ib impression phem ntawm koj lub tuam txhab; nyob tej lub tebchaws, muab blocks thiab ua neeg dhia los ntawm hoops yog cia li dawb tsis raws cai. Piv txwv, Teb Chaws Asmeskas CAN-SPAM Act of 2003 xeev:

“Koj yuav tsis tau them tus nqi tes, yuav tsum tau tus neeg tau txais kev pab muab koj tej ntaub ntawv qhia txog koj tus kheej tshaj li ib tug email chaw nyob, los yog ua tus neeg tau txais kev pab noj tej kauj ruam uas tsis yog xa ib tug email los yog mus xyuas ib nplooj ntawv hauv Internet lub website raws li ib tug mob rau honoring ib opt-out thov.”

Tej yam ciam teb rau lwm tus (kuv xav) Yog qhov twg lub tuam txhab muaj ntau yam kev sib txuas lus, Xws li email alerts, Ib tsab ntawv xov xwm thiab general promotional khoom. Tus neeg xav unsubscribe yuav tau coj mus rau ib qho screen kom paub meej tias lawv xav tau unsubscribed los ntawm thiab muab lwm txoj kev xaiv xws li hloov cov frequency ntawm emails.

Qhov no yog raws li txoj cai nyob rau teb chaws USA. Tus CAN-SPAM Act of 2003 xeev: “Tej zaum koj yuav tsim ib tug zaub mov cia ib tug neeg tau txais kev pab opt tawm hauv tej hom lus, Tab sis koj yuav tsum muaj qhov kev xaiv kom txhob coj mus muag los ntawm koj.”

Kuv xav tias tej tus ntxaij vab tshaus tsis tsim nyog ntawm tus taw tes – Yog hais tias tus neeg muaj clicked qhov txuas rau unsubscribe los ntawm ib lub tuam txhab ntawv xov xwm, Uas yog daim ntawv uas lawv xav raug tshem tawm ntawm.

Xovxwm tso tswv yimXovxwm tso tsis yog rau cov tuam txhab uas muag loj – Cov lag luam hauv internet yuav pab tau ib yam nkaus thiab! Tswv yim dawb rau yuav sau ib xovxwm tso tawm, kawm qhov twg xa lawv thiab grab ib xovxwm dawb tso template.

Qhov chaw muab tag nrho no tsi guff yog *tom qab* tus neeg twb tau unsubscribe – rau lub unsubscribe “ua tau zoo” page. However, Nws txhais tau tias tau txais koj cov lus thoob sai sai li ib zaug txoj hauj lwm yog ua li cas, qhua yog npaj scoot.

Tej yam uas koj yuav muab tso rau lub unsubscribe “ua tau zoo” nplooj ntawv no yog hais txog cov lus no:

“Koj puas unsubscribe los ntawm kev huam yuaj? Nyem qhov no rov subscribe.”

Nws yuav suab ua dag – Thiab kuv xav tias nws yog thawj zaug kuv pom ib lub tuam txhab siv ntawd lus – Tab sis xyoo kuv twb muaj ib bunch ntawm cov neeg email kuv hais tias lawv muaj ntawd unsubscribed los ntawm ib tug kuv newsletters thiab lawv xav rov qab rau daim ntawv.

Kuv twb yeej tsis to taub li cas uas tshwm sim yog qhov txuas uas triggers lub function yog plainly labeled “tsis muaj kev ntseeg”, Tab sis nws yeej tshwm sim thiab feem ntau txaus tias kuv xav ntau npaum li cas neeg ua qhov yuam kev, Tab sis yeej tsis ua raws li los yog resubscribe lawv tus kheej.

Michael Bloch
Taming the Beast
http://www.tamingthebeast.net
Tutorials, web content, cuab yeej thiab software.
Web Marketing, Internet Development & Ecommerce Resources
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Tus saib xyuas ntawm transparency thiab muab cov ntaub ntawv qhia tawm, Thov nco ntsoov tias tus tswv tsev ntawm Taming Beast.net feem ntau tau txais cov khoom thiab kev pab hais nyob rau hauv kev ntsuam xyuas dawb, los yog tej zaum yuav tau txais nyiaj los yog affiliate commissions rau advertising los yog referring lwm tus neeg ua lag luam thiab cov kev pab cuam rov los xyuas dua.

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