Yeni Başlayanlar İçin SEO, Bölüm 3 – Zayıf Halka (Hala Pretty Good lanetlemek)

Yeni Başlayanlar İçin SEO, Bölüm 3 – Zayıf Halka (Hala Pretty Good lanetlemek)
Tarafından Ross Lambert

Benim son taksit olarak ben bu sefer de onları almak için nasıl gibi arama optimizasyonu çabalarını bağlantıların önemini tartışmak söz verdi. Ne yazık ki bu makalede, bir uzun var hurry, so we’ll just tackle the importance of getting external links now. I think you might be surprised at how vitally important they are, and mildly depressed at how hard it is to get high-value links. But stay tuned: Bölüm 4 of this series will improve your mood.

In my opinion, the entire field of search engine optimization has become a lot simpler in the last year. In a nutshell, keyword optimization is nice, but getting external links is basically the whole enchilada. If you need to focus your time and energy, focus on acquiring unreciprocated external links.

Proving the Point

If you want to see how important links are, open your web browser, go to, and do a search onClick Here”. The first result is’s Acrobat Reader download page. Interesting, no?

Even more interesting is the fact that the wordsClick Hereare nowhere on the page. It would be silly to useClick Hereas keywords because it is not a normal search term, and Adobe did not even include them anywhere on the page text, title, description, or in any metatags at all. So why does Google rank Adobe’s download page number one on that term?

The answer is external links. As a convenience to customers and site visitors, just about every web site that has a PDF file available also has a link to for the Acrobat download. And almost invariably, the link text is something like, “If you need Acrobat Reader, click here.

Anchors Aweigh!

The Adobe example illustrates a key point about links: The search engines use anchor text as a huge hint as to what the target web page is really about. Anchor text, for those who need to know, is the visible link text that you click on in the browser when the page is rendered. The URL the link takes you to can be something like, ““, whereas the anchor text can be, “Free money here”-or virtually anything the page author wants to say.

In some ways that makes our lives more difficult because we cannot control how others link to us, much less whether they link to us. There are some ways around this that I’ll touch cover in the next installment. But first a word about Page Rank.

A Salute to Those of High Rank

As mentioned in a prior installment, Page Rank is a term Google coined for how valuable or important it believes your web site to be relative to other pages on the web. Page Rank values range from 0 karşı 10 (which is an eleven point scale, oddly enough). The actual components of Google’s Page Rank calculation are yet another closely guarded secret, but it doesn’t take a genius to see that the number of external links to your page is a huge part of it.

The importance of Page Rank is sometimes overblown since search engines must by definition care more about a page’s relevance to search queries. However, Page Rank is definitely one of the factors that will push your page higher in the crowd of equally relevant pages returned as query results. If you have virtually no competitors for your primary keywords, don’t worry about Page Rank. The rest of us need to have it on our radar.

There are precious few PR 10 web pages and at the time I’m writing this, Adobe’s Acrobat download page does indeed have that coveted PR 10 ranking. It certainly got the bulk of its rank because so many sites provide unreciprocated links to it. Another factor in Page Rank appears to be age: All things being equal, sites that have been around longer tend to have higher Page Rank values.

A hint to those still awake: The age factor as well as the Google sandbox described in part 1 of this series are both powerful arguments for getting web sites up and spidered as soon as possible, even if only as prototypes or proof-of-concepts.

If you were to survey tens of thousands of web sites, I believe you’d find that the most successful private, non-corporate web sites have a PR of 6. There are very, very few PR 7 sites, and if you’ve managed to achieve a PR 4 or 5 without professional SEO help, you’ve done pretty well.

Now we come to the slightly depressing part: One of the best ways to improve your page rank (and therefore improving the tendency to show up higher in search results) is to get an unreciprocated link to your page from a page with a higher page rank. If the Acrobat download page linked to my site, I’d be sitting pretty.

But alas, such links are very difficult to come by. Even worse, as we said in part 2, the one thing we can easily offer is a return link, but such reciprocal links have dubious value. I have anecdotal evidence that their value is rapidly declining and they are worth far less now than they were just one month ago when I wrote those words.

Here’s another tip: Reciprocal links to sites that have nothing to do with your web site in terms of content are a total waste of time. If you have a site about wedding gowns and you exchange links with a gambling site, in my opinion you’ve achieved nothing.

I’m connecting some faint dots, I admit, but I know Google in particular is investing a lot of effort in what is calledsemantic analysis”. In short, they have a pretty good idea of what your web site is about, and they are highly motivated to provide the best possible search results. If a wedding site and a gambling site link to each other, the search engines are not all that interested in your contention that marriage is a gamble. That link is worth nothing.

In fact, Google web sayfasında alakasız sitelerde birçok karşılıklı bağlantılar bulursa tahmin, aslında sayfanızın sıralaması açısından cezalandırılacak. Henüz ispat edemez, ama kısmen de söylediğim gibi 1, Eğer örümcek gibi düşünmeyi öğrenmek eğer, Eğer onlar yapmak için gidiyoruz ne tahmin etmek mümkün olacak.

Eğer ziyaretçilere değer sağlamak şeyler bağlandığınızda örümcek seviyor. Sitenizi düşünme içine kandırmak amacıyla sadece değersiz bağlantılar ticaret ne zaman ve örümcek çılgınca popüler kızıyor. Ben örümcek seni ısıracak tahmin, sonra değil bugün yarın eğer.

Peki ne için yeni bir web sitesi sahibi var? Hiçbir ücretsiz öğle yemeği yoktur, ama biz kısmen menüsündeki öğeleri değerlendiririz 4.

SEO hakkında daha fazla bilgi için, lütfen ziyaret edin Ross Lambert Midnight Pazarlamacı kurdu, Web pazarlama elemanlarına acemi dostu topluluk. O da yazarıdır “Pazarlama Ustalara Ross'un Kılavuzu” ([]).

Madde Kaynak: = Ross_Lambertşlayanlar İçin,-Part-3The-Weakest-Link-(Is-Still-Pretty-Darn-Good)&id=207627

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